Once you have created your site in Joomla the next important task on hand is to improve its Google Rank or in simple words increase the visibility of the website. Most of the traffic to your Joomla site would come via the web portal and hence you need to optimize the site to have maximum impact on your customers and visitors. Joomla by default is extremely web crawlers friendly but you still need to optimize it further to generate best results. So let us discuss a few ways in which you can improve the Google Rank with Joomla.

Unique Content

The most important part of your website is the content and hence you need to focus on it to improve your page rank. Write unique content that is relevant to your products, services or business model. Once you have this in place Google's crawlers bots would offer you better position on the search engine results pages. You can also create a blog in your site as this gives you the opportunity to post content regularly on your website.

Robot.txt

This is a simple approach of telling the search engine spiders which page to index on your site and which ones to ignore. You would always want the users to visit pages that are highly relevant to your business. This is a great way to ensure that dead links and the non-relevant pages don't find prominence on the web spider.

Sitemaps

Search engine crawlers are indexing millions of pages each day and it is wise to make their task easy on your Joomla powered website. Creating a Sitemap is one of the best techniques to make the website professional as well as add to its search engine friendliness. You can make use of the Xmap Sitemap extension that generates dynamic.Xmap Sitemap. Add this sitemap to the Google Webmaster tool and all new pages added to your site will be indexed faster.

Search Engine Friendly URLs

The default URLs generated in Joomla aren't search engine friendly. They merely follow a pattern which doesn't get you any mileage. So you need to tweak the default system and come out with a mechanism to create URLs which are rich in keywords and search engine friendly. For this purpose you can make use of an extension such as Artio that generates search engine friendly URLs automatically.

Canonical Issue

You are aware of the fact that Google would penalize you for having duplicate content on your website and this happens when you have the same content on both the WWW and non-WWW versions of your domain. There are a number of extensions such as Canonical Url, Avatar Tools and Finch - Canonical URLs that help you get rid of this problem on your website and gain high rank on the web spider.

These are some of the most important things that you need to implement on your Joomla website to improve its Google Rank.

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